Di era digital seperti sekarang, sudah tidak asing lagi menggunakan sosial media marketing untuk meningkatkan penjualan secara online di berbagai e-commerce atau pun jualan offline. Oleh karena itu, Anda sebagai seorang pengusaha atau pasukan reseller, harus mempunyai strategi digital marketing dan cermat memilih platform media sosial yang tepat sebagai lapak promosi Anda.
Ini dia strategi pemasaran melalui sosial media yang praktis dan juga menguntungkan untuk dicoba. Let’s check this out!
Buat Konten Video Live
Kini, konten live atau siaran langsung menjadi salah satu strategi pemasaran yang populer dan cukup efektif untuk memasarkan sebuah produk. Bagi Anda yang belum pernah membuatnya, mulai sekarang bisa untuk mencoba cara satu ini. Kuncinya, adalah percaya diri. Tak perlu malu, yang penting konten yang Anda buat relevan dengan bisnis Anda.
Bisa dimulai dengan cara sederhana, contoh tentukan terlebih dulu produk yang akan Anda jadikan tema untuk konten video live di sosial media Anda. Kemudian, buat semacam panduan sederhana, seperti berapa lama waktu ngobrolnya, apakah ada review produk atau unboxing produk tersebut, dan hal-hal lain yang perlu diinfokan kepada calon konsumen Anda.
Gunakan Jasa Influencer
Cara satu ini juga bisa Anda coba. Influencer adalah tokoh atau sosok yang populer dan memiliki banyak followers di media sosial. Hal ini membuat mereka cukup berpengaruh di dalam komunitas atau orang-orang yang menggunakan sosial media itu sendiri.
Nah, Anda bisa memanfaatkan peluang tersebut untuk bekerja sama dengan para influencer atau istilahnya infulencer marketing. Konsumen atau pelanggan Anda dijamin akan bertambah seiring dengan pengaruh para influencer itu kepada para pengikutnya di media sosial.
Perkaya Konten Visual
Buatlah konten dengan informasi visual yang dengan mudah dikenal dan diingat oleh calon konsumen atau pelanggan Anda. Sebelumnya, lakukan riset di sosial media mengenai konten visual seperti apa yang tengah digemari oleh konsumen.
Pastikan juga konten visual yang Anda posting di sosial media memiliki kualitas bagus, agar tercipta interaksi dan meningkatkan jumlah followers Anda.
Manfaatkan Asisten Virtual
Dengan memanfaatkan asisten virtual, pekerjaan Anda akan semakin mudah dan aktivitas pemasaran bisnis pun menjadi lancar. Lakukan riset dulu untuk menemukan jasa asisten virtual yang tepat dan sesuai dengan cara melayani penjualan di sosial media Anda.
Bisa juga Anda melakukan review, untuk mengetahui apakah jasa asisten virtual yang dilakukan sudah efektif atau tidak dalam melayani berbagai pertanyaan calon konsumen mengenai produk dari bisnis Anda.
Terus Lakukan Peningkatan Strategi
Seperti yang sudah dijelaskan sebelumnya, pemasaran online di sosial media bisa menjadi pilihan untuk Anda yang menginginkan peningkatan angka penjualan. Namun, Anda harus memahami dulu hal-hal yang mendasar dalam berjualan di sosial media.
Terus lakukan perbaikan strategi dan mencoba hal-hal yang baru untuk menemukan cara marketing yang cocok, sekaligus membuat bisnis Anda bisa tetap bertahan di persaingan yang semakin ketat.
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